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TikTok Is Changing The Way We Buy Beauty

  • Laura Karin

Long-read research article for ELLE UK, commissioned by George Driver. "If you’re guilty of sneaking in TikTok scrolling sessions and watching influencer beauty hauls while you’re supposed to be WFH, don’t worry — you’re not alone. The average TikTok user in the UK will spend around an hour per day on the app, with a record number of 315 million people signing up to the platform during the first quarter of 2020. Likely due to the Covid-19 pandemic, the Gen-Z favourite rose quickly in popularity to become the no.1 downloaded app last year..."

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