A senior art director and copywriter with a passion for inclusive, digital-first creative that converts, working closely with leading fashion and beauty brands across the UK. With strong management and pitching experience, I regularly integrate with and guide internal creative teams, from copywriters and graphic designers to photographers, stylists and retouchers.
What I do:
Creative Consulting | Art Direction | Digital Marketing | Copywriting | Features Writing
Contact me:
laurakarincreative@gmail.com
Projects
- On Being 'Brown' In The Fashion IndustryLong-read POV article for Cosmopolitan, commissioned by Amy Bannerman. "It started with a pair of tights. I’d just hit my teens: black tights had become seriously uncool, and ‘skin coloured’ tights were now a thing. So, I headed to the high street in pursuit of the newly coveted nude tights trend. After foraging forlornly through box after box of nude tights in the depths of Primarni, I realised that they were all for lighter skin tones. Thinking the brown gal shades must have sold out, I remem
- TikTok Is Changing The Way We Buy BeautyLong-read research article for ELLE UK, commissioned by George Driver. "If you’re guilty of sneaking in TikTok scrolling sessions and watching influencer beauty hauls while you’re supposed to be WFH, don’t worry — you’re not alone. The average TikTok user in the UK will spend around an hour per day on the app, with a record number of 315 million people signing up to the platform during the first quarter of 2020. Likely due to the Covid-19 pandemic, the Gen-Z favourite rose quickly in popularity
Projects credited in
- Columbia x ASOSClara captures van life for Columbia x ASOS on location on the Kent Downs. Photographer: Clara Nebeling Production: Natalie Barnes, Aletha Vandross, Kursty McCall Art Direction: Laura Karin, Zahra Bash Styling: Kelly-Ann Hughes Props: Carolina Mizrahi Hair: Elliot McQueen, Futurerep MU: Louisa Copperwaite
Work history
Art DirectorASOS
- London, United KingdomFreelance
Art DirectorPrimark
- Manchester, United KingdomFreelance
+ Show more
Skills
- Art Direction
- Adobe Create Suite
- Styling
- Copywriting
- Brand Marketing
- Brand Identity
- Creative Direction
- Pitching
- Photoshoots
- 360 Campaigns
Education
U
U
BA (Hons) English Literature, 1:1University of Sheffield
- Sheffield, United Kingdom