Tim Tam is an Australian chocolate biscuit brand with a big national cult factor. For my diploma I created a fictive national launch campaign to introduce TimTam on the German market. Based on a market, target and competitor analysis I developed a new brand concept.I redesigned the logo to adapt the brand to the German market and as well to differentiate it from the competition by making use of the unique selling proposition: an Australian product with a special way of consumption - The TimTam Slam. A modern, young and Australian way of life had to be presented- relaxed, humorous and a good mood.