Timberland

As part of Timberland’s new global brand campaign, it wanted to tease the new strapline “Built for the Bold” in local markets. I wrote the copy for an OOH mural on Shoreditch’s famous Great Eastern Street. In keeping with Timberland’s bold messaging and the creative spirit of Village Underground, I came up with the line “Bold knows no boundaries”. It nods to the creative who colours outside of the lines and, in true boldness, we painted it straight onto the wall in big letters, ignoring the boundaries of the four OOH panels.