Current Account Manager at FCB Inferno, working on the fully integrated BMW account. A highly motivated Masters graduate with previous experience as a Feature's assistant and Freelance Journalist at the iconic style magazine, GQ. Articulate communicator, confident, affable and accustomed to delivering work to strict deadlines. A passionate, talented individual, blending incisive research with creative, original thinking. Reliable and committed, with a strong work ethic.
Account Manager, BMW Account Manager, BMW 5 Series Launch. BMW’s biggest launch of 2017 with a considerable budget spanning TV, (D)OOH, Digital, CRM, Social and Corporate. Working alongside the Senior Account Manager to deliver a huge breadth of assets across all of the above channels that saw the campaign through from start-of-communication, to pre-launch, launch and post-launch. Also supported on the overarching strategy that ensured all aspects had a consistent theme. Account Manager, BMW / Rapha Travel partnership. Played a key role supporting the Senior Account Director on the CRM-led and social partnership campaign. This included a logistically difficult shoot in the south of France over 5 days, with two separate crews (one photography-based, one film-based), both trying to capture the same group of cyclists as they rode through the French Alps. As well as seeing the campaign through from briefing to the delivery of final assets, I also had a large part in the production and execution of the shoot. BMW Events Team Lead. Have recently been asked to establish and deepen our relationship with the BMW Events team. This is a new role looking to expand agency business through the BMW Events side, oversee any social briefs that cover events, and act as the main conduit between BMW Events and FCB Inferno. Events include: Concept 8 Series Luxury Closed-Room; BMW Tate Live; Frieze London; BMW PGA Championship; Goodwood Festival of Speed and Goodwood Revival. Account lead, Frieze London. One of my favourite events and challenges – “With the art and automotive industry quite separate, how can BMW look to communicate its history within the art world in a way that is still engaging and relevant to its core automotive audience.” Account Manager, development of various Social Media strategies. Supporting the Social Media Director in the development of new strategies, spanning Arts & Culture, Luxury, Golf and Motorsport, in a move to re-address the audience split of our various social channels. Account lead, BMW Monthly Newsletter. BMW’s most widely disseminated piece of communication, reaching c. 900,000 people. Typically around 4 emails per month, tailored towards our key topic areas: Luxury; M brand; i brand; and Core.
Aided the release of GQ Magazine’s new feature ‘MyStyle’, interviewing fashion designer Adrien Sauvage. Interviewed England cricket captain, Stuart Broad, ahead of the Ashes series. Secured a last minute interview with Mads Mikkelsen. http://www.gq-magazine.co.uk/entertainment/articles/2013-09/11/mads-mikkelsen-interview-hannibal-tv-series GQ guest of Heineken for the UCL Final and the Ibiza opening season. GQ guest of Bollinger Champagne covering the England v. New Zealand test match.