I’m a freelance writer and brand consultant with extensive experience client and agency-side—from interviewing Bond villains for GQ magazine to racing BMWs with the England Rugby team.
I’ve avoided death in the French Pyrenees with Rapha, built websites for the UK Government, and spoken on panels for the Sustainable Brands conference.
I believe in the power of words—their ability to affect how we view ourselves, others and the world. So it’s important to choose those words carefully.
I love to work with progressive, future-facing and conscious brands within fashion, art and music. Those that use the power of words for good—to communicate, create and connect.
Projects
- TimberlandAs part of Timberland’s new global brand campaign, it wanted to tease the new strapline “Built for the Bold” in local markets. I wrote the copy for an OOH mural on Shoreditch’s famous Great Eastern Street. In keeping with Timberland’s bold messaging and the creative spirit of Village Underground, I came up with the line “Bold knows no boundaries”. It nods to the creative who colours outside of the lines and, in true boldness, we painted it straight onto the wall in big letters, ignoring the bou
- BMWBMW has had many industry firsts and their push into sustainable manufacturing and driving is helping to accelerate industry-wide change. From collaborations with influencers to sustainable dining guides and the release of new, luxury models, BMW’s communications cover a wide range of topics within the premium, luxury and sustainability sectors—all of which need to be delivered in the BMW tone of voice. Over the last year, I have produced copy for a number of social posts, and CRM campaigns,
Work history
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Writer and Brand ConsultantSelf Employed
London, United KingdomFreelance
I love to work with progressive, future-facing and conscious brands within fashion, art and music. Those that use the power of words for good—to communicate, create and connect.
Typical projects include:
— Writing copy across all touchpoints, including: video scripts, emails, social posts, print, OOH, PR, websites, creative presentations, and pitch decks.
— Advising on, and writing, brand strategy documents, including: brand mission, vision, values, archetypes, tone of voice, key messages, USP’s, information layout, UX/UI.
— Interviewing people and celebrities for content.
— Developing new brand names.
— Organising and participating in brand workshops.
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Marketing DirectorOritain
- London, United KingdomFull Time
Oritain is a sustainable technology company working in fashion.
Highlights include working alongside the likes of Kering, Theory, Cotton USA, and Supima to deliver joint communication plans, as well as speaking on the Sustainable Brands panel in Detroit.
Roles and responsibilities included:
— Developing the global marketing strategy and multi-channel campaigns.
— Developing numerous communication strategies for clients to launch partnership.
— Delivering a variety of marketing activities across press, social, CRM, awards, sponsorships, exhibitions and events.
— Pitching and writing all customer and client-facing communication.
— Communicating with and managing internal stakeholders up to board and investor level.
— Managing and maintaining the Oritain brand across touchpoints and partner communications.
— Ghostwriting for the CEO.
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Skills
- Writing
- Journalism
- Sustainable Fashion
- Copywriting
- Brand Strategy
- Public Speaking
- Editing Copy
- Proofreading
Education
Awards
IPA Digital PerformanceThe IPA (The Institute of Practitioners in Advertising)
IPA Advanced Leadership and DelegationThe IPA (The Institute of Practitioners in Advertising)
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