BMW

BMW has had many industry firsts and their push into sustainable manufacturing and driving is helping to accelerate industry-wide change. From collaborations with influencers to sustainable dining guides and the release of new, luxury models, BMW’s communications cover a wide range of topics within the premium, luxury and sustainability sectors—all of which need to be delivered in the BMW tone of voice. Over the last year, I have produced copy for a number of social posts, and CRM campaigns, including their monthly newsletter sent out to over 1 million people.