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Projects credited in

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  Durex #FitMattersDurex's research found that 46% of consumers are not confident about buying the right condom. This often leads to purchases that don’t fit properly, which contribute to the belief that wearing a condom reduces pleasure. In making #FitMatters, Durex is pushing to shift that behaviour, while ensuring the message is inclusive and speaks to diverse communities that are exploring sex and sexuality their way. The campaign features a wide range of influencers from sex positivity bloggers and podcast
• BMW | M8 SERIESSmall project, but yet impactful. The BMW M8 Series was about to be launched, and the guys a FCB/Inferno were looking to get a variety of Social Media Ads to run. And I was given the task to come up with some. Simple, short, but effective edit.
• BMW 2 SERIES GRAN COUPE
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  BMW i8 - Float like a butterflyWhile at FCB Inferno, I took on the integrated campaign for the release of the new BMW i8 Roadster. Working alongside an Art Director we helped produce the TV, Digital, OOH, Print & Social.
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  BMWBMW has had many industry firsts and their push into sustainable manufacturing and driving is helping to accelerate industry-wide change. From collaborations with influencers to sustainable dining guides and the release of new, luxury models, BMW’s communications cover a wide range of topics within the premium, luxury and sustainability sectors—all of which need to be delivered in the BMW tone of voice. Over the last year, I have produced copy for a number of social posts, and CRM campaigns,
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  #SeaShantySpotted at the turn of the year, we blew up the Sea Shanty trend in-app to become one of the biggest social trends of the year. Our main protagonist, Nathan Evans, became the face of ‘ShantyTok’, with the song ‘The Wellerman’ reaching a global audience off the back of the trend counting millions of views, impressions and engagements across all our key channels. The Sea Shanty campaign broke records in 2021. Oh... and The Wellerman debuted at #1 in countries all over Europe.

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Work history

Executive Creative DirectorVaynerMedia London
Mar 2020 - Jun 2022London, United KingdomFull Time