Copy for Amazon Prime Video Press Pack
Amazon Prime Video spent the season following Tottenham Hotspur for the latest instalment of their All or Nothing series. I produced copy for the internal pitch deck and press packs—centred around the idea of “the theatre of football”.
From tears to laughter, joy to anger, the beautiful game is sport’s Divine Comedy. Heaven. Hell. And everything in between. And what better place to stage the next act than the new Tottenham Hotspur stadium.
A new Head Coach. A brand new, state-of-the-art, 62,000-seater stadium, and a football season in the throes of an unprecedented world event. Amazon Prime Video’s All or Nothing: Tottenham Hotspurprovides a riveting portrayal of life at the top of elite football—on and off the pitch. The trials. The tribulations. The never-seen-befores.
Produced by 72 films—led by executive producer, Mark Raphael, and three-time BAFTA winner, John Douglas—the team dive straight into the heart of the “footballer’s bubble”. Borrowing from their experience on landmark documentary series, the production team use a host of remotely-operated fixed-rig cameras and ambient microphones to capture the highs and lows of elite sport with a rawness and authenticity unseen before.
Director-led camera crew capture insights into training, travel to away fixtures, and coveted team meetings—lifting the lid for the first time on Head Coach, Jose Mourinho, as he takes the club from 14th in the Premier League table to sixth—and Europa League qualification.
From humble beginnings as Hotspur Football Club in 1882 to the first and only non-league team to win the FA Cup back in 1901, the first team in the 20th Century to win The Double in 1960-61, and the first British side to win a European Trophy in 1963, White Hart Lane has played host to many firsts.
And, with their UEFA Champions League final last year, the appointment of Jose Mourinho this season, and the unveiling of the largest stadium in London, momentum is building…
Follow Jose Mourinho, Harry Kane, Dele Alli and the rest of the team as they continue to build on Tottenham’s tradition of entertaining and attacking football, their interactions on the pitch, in the changing rooms, and behind closed doors. And, in another first, the club’s wider impact on the local community.
For a club formed by a group of local schoolboys, community has long been an integral part of Tottenham Hotspur—a legacy not widely known. Even in the latest redevelopment, the club has worked hard to create 2,883 jobs in the local community and supported the development of 222 new affordable homes, a primary school and an additional affordable housing development—culminating in an intricate, tight-knit family that adds to the rich tapestry that is Tottenham Hotspur.
From the wings to the centre stage, football’s return is here—but not as we know it. Join Amazon Prime Video and Tottenham Hotspur as we lift the curtain on the theatre of football.
The show must go on.
