This was a quick turnaround pitch done for Timberland within four days. The initial brief was purely focussed on the design of their email newsletter, but I wanted to show how much more impact they could have when the concept was considered as an integral part of the site experience.
I played around with how I could bring across the idea of travel and getting lost together by using full bleed imagery and minimal navigation. I wanted people to explore and immerse themselves in the site.
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