TINA FEY + GARNIER NUTRISSE
Everyone loves Tina Fey and Tina Fey loves Garnier Nutrisse. While maximizing a broadcast shoot, the digital team had 10 minutes to shoot a campaign that would last all quarter. Partnering with our Nutrisse spokesperson, Tina delivers her usual comic relief in this tell-it-like-it-is digital series, Words of Wisdom by Tina Fey. This mini series brings some much needed levity to at-home hair coloring—a process that many consumers believe is too complicated to achieve on their own. Released weekly, Tina shares some wisdom about life and Nutrisse permanent hair color, so prepare to get schooled in all 9 episodes. We shot in New York. Creative Role / ACD, Creative Lead, Creative + Art Direction, Concept, Design, PrePro + Post
DIGITAL SHORTS SERIES
BLONDES VS BRUNETTES
Who really has more fun?
“A four-letter word a lady should never say…”
SITE + CRM
SOCIAL
Developing a teaser campaign across all of Garnier's social channels drove awareness—while pulling bonus content for weekly posts drove engagement throughout the course of the series.
OUTTAKES
They’re always fun to look back on.
Project Tags
Companies
Skills
- Creative Leadership
- Creative Direction
- Art Direction
- Creative Concepting
- Creative Editing
- 360 Campaigns
- Digital
- Social Advertising
- Web Design
- Creative Strategy
- Concept Development
- Social Media
- Digital Advertising
- Digital Video
- Motion Design
- Content Creatiion
- Post Production
- Video Postproduction
- Adobe Creative Suite
- Avid
- Davinci Resolve