THE CLIENT
Tiny Joy is a fledgling company specialising in hi definition imagery of newborns. I have been lucky enough to be involved with the company to develop its branding and website.
THE CHALLENGE
I was initially approached to assist with the branding of a specialist photography company. At that point there was only a name "TinyJoy". the task was to create branding that portrayed the high quality, luxury service on offer. This would need to sit perfectly across a number of items including packaging, home installations, promotional items and the brand new TinyJoy website.
THE BRANDING
Working to create a brand that will be as memorable as the images they provide. The companies founder (Amanda) was keen to develop a style that would feel welcoming while at the same time display Tiny Joy's visual strengths across both print and digital media.
With this in mind I worked to provide a styling that would be both clean and elegant while at the same time being versatile enough to work across various media.
PORTFOLIO OF WORK
As part of the design process we created an album of work that can be viewed by new clients when visiting Tiny Joy's studio. This was produced as a key sales aid and inspiration for future shoots. The current Portfolio of work will be updated on a 6 monthly basis which will also track the companies development over the years.
Along with the standard promotional items for the company I also collaborated with Amanda to create a range of packaging items including bags, framing boxes and bespoke correspondence items. The idea behind these was to ensure that the clients journey is customised from initial inquiry through to final receivership of newborn images.
VINYL LIVERY
As the company expands Tiny Joy anticipate having a number of photographers who will be constantly on the move between shoots. This will afford them the ability to publicise the company on a fleet of vehicles. While working through the branding of the company I was keen to show the owners that their chosen option would work well on their packaging as well as larger advertisement options.
Most of all I have aimed to create a website that gives focus to the amazing imagery produced by Tiny Joy Photography. Also enabling their team to update the site with easy links to social media for key optimisation. I'm now in the final stages of the sites development with the site due to launch in early 2017.