Titan Gym is a power-lifting gym, focusing on education, hard-work, equality and a drug-free atmosphere within fitness. It aims to abolish fears and intimidation related to weight lifting especially with women, and reach out to welcome a range of audiences. It also wanted to emphasise it's wide range of equipment and hands-on help. A full branding and marketing campaign was needed to help Titan Gym achieve this. The brief was quite open, however Titan Gym wished to keep the strong, powerful, gritty and hardcore emotives attached to power-lifting whilst making it more approachable. After researching about how different audiences interact with fitness, the project took a strong focus within typography and motivational pieces in a bid to steer away with the stigma attached to what some audiences view as 'unrealistic' physiques, and use more raw emotion and uplifting undertones to help build relatability and a community of 'training Titan.' Branding guidelines were created and then alongside this, promotional materials including flyers, motivational posters for the gym, business cards, t-shirts, a social media overhaul and campaign plus a website were created for the Gym.