TK Maxx, Me. By. Me., Shot by Eudes de Santana

The Me. By. Me. project launched in Spring/Summer 2014. Shot in Cape Town, South Africa, we cast real TK Maxx customers from across Europe and asked them to open up and experiment with style a little bit more, because the more you play and experiment in life, the more your true self comes out. The photographic campaign ran in all print and digital media across Europe.