Project set as part of my university course
The brief: Create a name, brand and identity for a coffee shop. Focus on breaking the corporate and sterile tone created by large chains. Ideally, this coffee house will feel unique and welcoming.
The solution: A clean and approachable brand focused around colour. Whilst the main white logo remains the same, the colour it is surrounded by changes every month, this is makes TLC a reactive yet familiar presence in the customer's life
A social media campaign #MyDrinkIs encourages people to share their stories and personality with TLC. Adding this campaign to our employee's badge under their handwritten name is a great way to add a personal touch to the serving experience.
A simplistic, warm advertising style is the most suitable for the brand, a different drink would be advertised every month along with a cup portraying this month's colour. The combination of different cups and monthly adverts keeps the TLC brand fresh without sacrificing simplicity