A local artisan bakery with a focus on craftsmanship.
Toast is a bakery set in the rear of a cafe in a small middle class town with a customer base of families and over 40s. The aim of the logo and branding project was to design a logo that would encapsulate the baker's passion for real bread without alienating the customer base. The lettering was hand drawn. The logo is circular reflecting the shape of the banetons used to bake the bread. The logo also contains 13 lines - a baker's dozen. The colour palette is warm and welcoming and compliments the colour of the bread.