Together we are Priceless

Passions is a global platform created by Mastercard, where the brand provides an exclusive experience for it’s audience, related to a ‘Passion’ such as – culinary packages, music & theatre performances, cocktails & mixology events, hospitality experiences, etc. Each Passion happening is uniquely curated and delivers a ‘one of a kind’ experience to it’s clientele. BRIEF Develop a campaign and create a Tool-kit that clearly articulates the rules behind the campaign, so it could be provided to agencies around the world that could develop ads for Mastercard Passions at their home markets.