About me

Hi there. Georgi is an Art Director. He is the type of guy who likes to come up with ideas that make people go "Damn, I wish I came up with that". He likes to make things, break things and win things. He also writes about himself in third person, only if he really has to.

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Projects

• PEPSI ZERO. Small decision. Epic choice.In quite a few European and Asian countries (29 to be exact) Pepsi MAX has changed its name to Pepsi ZERO. We were tasked to develop a campaign that relaunches the cola variant and celebrates its benefit – no compromise in taste but with zero sugar. We came up with SMALL DECISION. EPIC CHOICE. – a 360 campaign that inspires our audience to feel good about their choices.
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  Monzo Flex. Pay later for pretty much anything.We were tasked to create a campaign presenting the perks behind Monzo’s new ‘buy now pay later’ feature – Flex. We created ‘Pretty much anything’ – a playful set of films caring the Monzo’s tone of voice and the brand’s unique aesthetic.
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  Where now meets nextA brand campaign to build belief that FedEx lives in Next – a place where the real potential of innovation is delivered and transformative change happens. This campaign demonstrates to businesses that FedEx sees commerce differently – and that, wherever their next ambition may lead, the connective global network can get them there now.
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  Step to the plate London – launch eventI was asked to design a set of visuals in line with the brand’s identity, advertising the MLB S60 Series coming to London. A social softball game built for the city.
• Class A MarketingMaking drug dealers work for charity The project matches existing marketing and advertising strategies with real messages from London's drug dealers. With an intension to turn such a controversial topic into something positive the project offers T-shirt's with the dealers messages. All profit from the T-shirts is for a charity supporting individuals with drug problems.
• 3

  Nike Vaporfly 4% – Berlin MarathonWe were tasked to develop a set of adcepts for Nike Vaporfly 4% related to the possible outcomes of the Berlin Marathon, ready to hit the billboards. Scenarios such as: Break the 2 hour barrier; Break a world record; Win the race; Male and Female podium sweeps. The campaign line ‘FAST AS F$%K’ was a given.

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Work history

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I
Senior CreativeIris London
Feb 2020 - Mar 2020London, United KingdomFreelance
Senior CreativeHavas Group
Nov 2019 - Dec 2019London, United KingdomFreelance

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Skills

• Concept
• Brand Activation
• ATL Advertising
• Experiential
• Social Advertising
• Digital
• Ideas Development

Education

MA Communication DesignCentral Saint Martins (UAL)
Sep 2009 - Jun 2011London, United Kingdom
A Masters degree with a focus on conceptual thinking within the area of Communications.