- Where now meets nextA brand campaign to build belief that FedEx lives in Next – a place where the real potential of innovation is delivered and transformative change happens. This campaign demonstrates to businesses that FedEx sees commerce differently – and that, wherever their next ambition may lead, the connective global network can get them there now.
- Class A MarketingMaking drug dealers work for charity The project matches existing marketing and advertising strategies with real messages from London's drug dealers. With an intension to turn such a controversial topic into something positive the project offers T-shirt's with the dealers messages. All profit from the T-shirts is for a charity supporting individuals with drug problems.
- Nike Vaporfly 4% – Berlin MarathonWe were tasked to develop a set of adcepts for Nike Vaporfly 4% related to the possible outcomes of the Berlin Marathon, ready to hit the billboards. Scenarios such as: Break the 2 hour barrier; Break a world record; Win the race; Male and Female podium sweeps. The campaign line ‘FAST AS F$%K’ was a given.
- MasterpassMasterpass is a digital payment solution by MasterCard. It give its customers the flexibility to manage their wallets and simplifies the checkout experience across a wide array of retailers. It leverages the most advanced methods of payment security available today, including tokenization, which ensures information is protected. I was part of the team that created the awareness campaign
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- Brand Activation
- ATL Advertising
- Social Advertising
- Ideas Development