Georgi Georgiev
Available

Georgi Georgiev

creative / art directorLondon, United Kingdom
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Pip Jamieson
Denise Chippindale
Aries Moross
Georgi Georgiev
Available

Georgi Georgiev

creative / art directorLondon, United Kingdom
About me
Hi there. Georgi is an Art Director. He is the type of guy who likes to come up with ideas that make people go "Damn, I wish I came up with that". He likes to make things, break things and win things. He also writes about himself in third person, only if he really has to.
Projects
  • Monzo Flex. Pay later for pretty much anything.
    Monzo Flex. Pay later for pretty much anything.We were tasked to create a campaign presenting the perks behind Monzo’s new ‘buy now pay later’ feature – Flex. We created ‘Pretty much anything’ – a playful set of films caring the Monzo’s tone of voice and the brand’s unique aesthetic.
  • Where now meets next
    Where now meets nextA brand campaign to build belief that FedEx lives in Next – a place where the real potential of innovation is delivered and transformative change happens. This campaign demonstrates to businesses that FedEx sees commerce differently – and that, wherever their next ambition may lead, the connective global network can get them there now.
  • Step to the plate London – launch event
    Step to the plate London – launch eventI was asked to design a set of visuals in line with the brand’s identity, advertising the MLB S60 Series coming to London. A social softball game built for the city.
  • Class A Marketing
    Class A MarketingMaking drug dealers work for charity The project matches existing marketing and advertising strategies with real messages from London's drug dealers. With an intension to turn such a controversial topic into something positive the project offers T-shirt's with the dealers messages. All profit from the T-shirts is for a charity supporting individuals with drug problems.
  • Nike Vaporfly 4% – Berlin Marathon
    Nike Vaporfly 4% – Berlin MarathonWe were tasked to develop a set of adcepts for Nike Vaporfly 4% related to the possible outcomes of the Berlin Marathon, ready to hit the billboards. Scenarios such as: Break the 2 hour barrier; Break a world record; Win the race; Male and Female podium sweeps. The campaign line ‘FAST AS F$%K’ was a given.
  • Masterpass
    MasterpassMasterpass is a digital payment solution by MasterCard. It give its customers the flexibility to manage their wallets and simplifies the checkout experience across a wide array of retailers. It leverages the most advanced methods of payment security available today, including tokenization, which ensures information is protected. I was part of the team that created the awareness campaign
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Work history
    I
    I
    Senior CreativeIris London
     - London, United KingdomFreelance
    Havas Group logo
    Havas Group logo
    Senior CreativeHavas Group
     - London, United KingdomFreelance
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Skills
  • Concept
  • Brand Activation
  • ATL Advertising
  • Experiential
  • Social Advertising
  • Digital
  • Ideas Development
Education
    Central Saint Martins (UAL) logo
    Central Saint Martins (UAL) logo
    MA Communication DesignCentral Saint Martins (UAL)
     - London, United Kingdom
    A Masters degree with a focus on conceptual thinking within the area of Communications.