PEPSI ZERO. Small decision. Epic choice.

In quite a few European and Asian countries (29 to be exact) Pepsi MAX has changed its name to Pepsi ZERO. We were tasked to develop a campaign that relaunches the cola variant and celebrates its benefit – no compromise in taste but with zero sugar. We came up with SMALL DECISION. EPIC CHOICE. – a 360 campaign that inspires our audience to feel good about their choices.