I come up with ideas, and eat ice cream. Often at the same time.
I'm an Australian born, English living creative copywriter working in the ad industry. Over the last ten years I've concepted ideas for everything from insurance and soft drinks to buildings and cameras across every medium you can think of. On this site you'll find a slice of some of the work I've done over the years.
As well as advertising, I also do a lot of freelance writing and scriptwriting (and ice cream eating).
I'm currently looking for a new opportunities, so please do get in touch.
Projects credited in
- Remitly. Money That Moves.Remitly don’t just send money home. They send comfort, joy, relief and reassurance back home. You could say… every transaction, has a reaction. International transfers have historically been all about rates, costs and fees. Remitly don't want to win customers based on the cheapest rate. Our challenge. Get people to sign-up even if Remitly aren't offering the best transfer rates. Our answer. Finance is a dry subject. But if you go past the 'rational', you end up somewhere much juicer. The res
- Where now meets nextA brand campaign to build belief that FedEx lives in Next – a place where the real potential of innovation is delivered and transformative change happens. This campaign demonstrates to businesses that FedEx sees commerce differently – and that, wherever their next ambition may lead, the connective global network can get them there now.
- Mango Bikes. Spokes Newington.Brands can't have fun. Or can they? Maximus Outdoor ran a competition in early 2021 to celebrate the importance of neighbourhoods. After sifting through a bazillion entries, the judges chose our entry for Mango. "We really liked the sense of humour and simple play on words that tied in with the local area. And the environment works particularly well for this brand". It's slapped 5m high on the side of a building on Stoke Newington High Street. If it doubt, tickle and tittilate the public.4
- Brooks. Runs Rewarded.Runners are a funny bunch. They want to be part of a community, but avoid official running clubs. The business problem. Increase runner consideration against direct competitors. Our challenge. Encourage runners to sign up to Brooks Run Club. Our answer. Running is hard. It's selfish. You should be rewarded. The results. An 6% increase in runner consideration.
- GoCardless. You're Growing Sooo Fast.How do you attract the attention of the fastest growing brands in the world? Background GoCardless are perfectly placed to partner with the fastest growing companies in the world. The kinds of businesses who are doubling in the blink of an eye. But they want a partner who ‘gets’ how they feel. Insight When we say companies are growing fast, what we really mean is the people working in them. And everyone has a grannie, nan, aunty or fairy godmother who pulls their cheek. Our idea You’re growin1
- GoCardless. Bigger Boat.Failed payments aren’t often the first thing on a companies ‘to-do’ list. Huge enterprises take thousands of customer payments a day. A lot of them fail, costing millions. But how do you get the companies top-brass to think about it? You’ve got smack them in the face and sow the seed so they can’t miss it. It’s B2B, but the rules of engagement are the same. Fame: Thousands of campaign landing page visits, CTR’s, social engagement and shed-loads of inbound sales enquiries.4
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Work history
Creative CopywriterVCCP
London, United KingdomFull Time
Creative copywriter working across a range of clients. Leads on the BTL CRM, digital and TTL for Canon. Other clients include Compare the Market, British Heart Foundation, Club Wembley, Macmillan Cancer Research.
Midweight CopywriterRAPP
- London, United KingdomFull Time
More creative. Different clients. Made some great campaigns for Virgin Media, PayPal and Mercedes.
Skills
- Writing
- Brand Tone
- Copywriting
- Creative
- Blog Articles
- Travel Writing
- Script Writing
- Advertising Content
- Advanced Copywriting
- Content Copywriting
Education
U
U
Masters in Creative WritingUniversity of Canberra
- Australia
Awards
Shortlist for BBC Anim8 TV PilotBBC
Shortlisted for the BBC Anim8 TV pilot programme, which would have seen my TV pilot - The Heroic Adventures of Roger Flint - commissioned.