I come up with ideas, and eat ice cream. Often at the same time.
I'm an Australian born, English living creative copywriter working in the ad industry. Over the last ten years I've concepted ideas for everything from insurance and soft drinks to buildings and cameras across every medium you can think of. On this site you'll find a slice of some of the work I've done over the years.
As well as advertising, I also do a lot of freelance writing and scriptwriting (and ice cream eating).
I'm currently looking for a new opportunities, so please do get in touch.
Projects credited in
- Mango Bikes. Spokes Newington.Brands can't have fun. Or can they? Maximus Outdoor ran a competition in early 2021 to celebrate the importance of neighbourhoods. After sifting through a bazillion entries, the judges chose our entry for Mango. "We really liked the sense of humour and simple play on words that tied in with the local area. And the environment works particularly well for this brand". It's slapped 5m high on the side of a building on Stoke Newington High Street. If it doubt, tickle and tittilate the public.3
- GoCardless. Bigger Boat.Failed payments aren’t often the first thing on a companies ‘to-do’ list. Huge enterprises take thousands of customer payments a day. A lot of them fail, costing millions. But how do you get the companies top-brass to think about it? You’ve got smack them in the face and sow the seed so they can’t miss it. It’s B2B, but the rules of engagement are the same. Fame: Thousands of campaign landing page visits, CTR’s, social engagement and shed-loads of inbound sales enquiries.4
- Canopy. Goes Fresh.How do you get renters to think positively about their rent? We’d been working with Canopy for a while, creating Ad campaigns and making them famous. Things were growing, the work was driving customer sign ups but something was missing. A killer brand to talk one-to-one and make people feel special. Cue a rebrand. Talking to the public with empathy and realism, but doing it with some va-va-voom. Fresh, vibrant and real. Fame: More renters, more downloads and crucially… more traction.11
Work history
Creative CopywriterVCCP
London, United KingdomFull Time
Creative copywriter working across a range of clients. Leads on the BTL CRM, digital and TTL for Canon. Other clients include Compare the Market, British Heart Foundation, Club Wembley, Macmillan Cancer Research.
Midweight CopywriterRAPP
- London, United KingdomFull Time
More creative. Different clients. Made some great campaigns for Virgin Media, PayPal and Mercedes.
Skills
- Writing
- Brand Tone
- Copywriting
- Creative
- Blog Articles
- Travel Writing
- Script Writing
- Advertising Content
- Advanced Copywriting
- Content Copywriting
Education
U
U
Masters in Creative WritingUniversity of Canberra
- Australia
Awards
Shortlist for BBC Anim8 TV PilotBBC
Shortlisted for the BBC Anim8 TV pilot programme, which would have seen my TV pilot - The Heroic Adventures of Roger Flint - commissioned.