"If we can do this, imagine what else we can do" To maximise Richard Branson's spaceflight in 2021 (which was to become the biggest Virgin brand moment of all time), we executive a global campaign with social, digital and OOO presence in the UK and the US. The campaign was adaptable enough to work for every Virgin companies, and highlighted the many achievements of the brand over the past 50 years, while building excitement for what we will do next. The assets included a hero film, bespoke digital artwork (unique for every company), OOO posters, and digital artwork for the London Underground.