Hi! I'm a writer, creative, and brand enthusiast working in London.
I believe in an authentic and holistic approach to brand building, and I'm passionate about pushing artistic boundaries. I love the creative process and I draw inspiration from the likes of Charlotte Perriand, Ray Eames, Cy Twombly, Isamu Noguchi and Louise Bourgeois. You can find my personal writing at ikigai.squarespace.com
Most days at Virgin, I'll be copywriting, building briefs, producing content and managing the digital platforms of Richard Branson, Holly Branson, and C-suite executives, while supporting communications efforts for the global brand and Virgin companies around the world.
Projects
- Together We Can: Global brand campaign for Virgin"If we can do this, imagine what else we can do" To maximise Richard Branson's spaceflight in 2021 (which was to become the biggest Virgin brand moment of all time), we executive a global campaign with social, digital and OOO presence in the UK and the US. The campaign was adaptable enough to work for every Virgin companies, and highlighted the many achievements of the brand over the past 50 years, while building excitement for what we will do next. The assets included a hero film, bespoke digi
- Think like Richard BransonTo maximise the launch of Richard's series on MasterClass, as well as the release of his updated autobiography (Finding My Virginity), we worked with Cubaka to develop a series of social films that promote both activities, in a light touch way. With limited time and access to Richard, we came up with a creative and endearing workaround by using actors and budding entrepreneurs.
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Work history
Senior Content ProducerVirgin Management
London, United KingdomFull Time
At Virgin, I manage the digital presence of Richard Branson, Holly Branson and C-suite executives including Virgin’s CEO and CPO. The role involves daily content production, copywriting (SEO optimised blogging, social media, interviews, newsletters, quotes, etc), creative direction, developing and executing communication strategies, editing, end-to-end social media management, detailed project management, agency liasion, sub-editing, reputation management, brand-building, reporting, and analytics. I also have two direct reports, and I work across multiple brand identity projects and global campaigns for the brand.
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Press and Social Media OfficerVirgin Australia
Brisbane City, AustraliaFull Time
Duties included: Content creation, social media calendar curation, social media management, community management, social media / website / inflight magazine copywriting, CRM engagement (Salesforce), stakeholder liaison, digital communications, problem solving, event co-ordination, digital support, crisis communications, risk management.
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Skills
- Digital Communications
- Stakeholder Engagement
- Risk Management
- Public Affairs
- Social Media
- Event Coordination
- Community Management
- Crisis Communications
- Content Copywriting
- Branding Identity
Education
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Student ExchangeCopenhagen Business School
Copenhagen, Denmark
in 2013 I completed a semester abroad at Copenhagen Business School, ranked the third best business school in the world. During my time here I studied Political Science and International Business.
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Bachelor of Business/Bachelor of Creative IndustriesQUT (Queensland University of Technology)
- Brisbane City, Australia
I studied a dual degree with a double major in Public Relations and Entertainment Industries. I was regularly awarded a place on the Dean's List and graduated both degrees with honours.
Awards
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Dean's ListQUT (Queensland University of Technology)
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Dean's ListQUT (Queensland University of Technology)
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