Together We Thrive

Together we thrive is an airport activation for HSBC which brings to life their brand promise and shows customers how they can help them develop, becoming the best version of themselves. The brand promise is built upon 5 pillars and are an integral part of everything HSBC does. The activation uses illustration to bring these ideas to life, using a plant to demonstrate personal growth that goes beyond expectation, with the help of HSBC. The activation features a full jet bridge takeover, as well as, billboards around the airport