Toilet Duck - Eau De Toilet

When Duck asked us to launch their fresh fragrance toilet cleaner range we realised something. These products were more than just toilet cleaners. These were the real Eau de Toilette range. So, using our mascot, we brought the whole campaign to life with a tongue-in-cheek nod to the classic perfume ads. Eau de Toilette by Duck – the only scent pour loo.

We’ve all seen those mad perfume TV commercials. It’s time to give Duck his very own spot. Jennifer Lawrence. Johnny Depp. Eat your heart out.
Now, if you’re going to claim your new toilet cleaner is the real Eau De Toilette, you’ve got to show it. Put your money where your mouth is. Turn Duck Toilet’s new fragrance into a real PR-able perfume.
To execute the campaign at retail, perfume-inspired packaging boxes create limited-edition in store packs. Stick these next to the normal bottles of toilet cleaner and you’re sure to stand out from the crowd.

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Freelance Creative Copywriter
Senior Creative