Tommee Tippee - #TheTruthIs

The aim of these films was to challenge the comparison culture that shames parents into believing there is any one ‘right’ or ‘wrong’ way to parent. Featuring real parents, the films lead with compassion to empower parents to do away with judgement and take pride in their everyday parenting truths. It was a pleasure to collaborate with Manifest & Tommee Tippee on a project full of empathy, honesty and empowerment. See here for full credits; https://www.mattmcdermott.co.uk/director/tommee_tippee