The Logo Design
The Tooth Angel logo features a clean, sans-serif typeface that balances luxury and friendliness, ensuring readability with an elegant, approachable style.
A subtle angel wing integrated into the 'g' adds grace and reflects the brand's angelic essence, symbolising purity, protection, and guidance. This detail highlights Tooth Angel's mission to provide exceptional oral care with a sense of comfort and luxury.
Paired with the tagline "Dentist-Approved Oral Hygiene," the logo conveys sustainability, clinical expertise, and the elevation of everyday dental routines.
Brand Colour Palette
The Tooth Angel colour palette blends sophistication and sustainability, reflecting the brand’s ethos.
Primary colours—Forest, Gold, Spearmint, and White—exude luxury, purity, and trust while reinforcing eco-conscious values.
Accent colours—Aqua, Neon Smile, and Tooth Fairy—add playfulness and modern energy.
This balanced palette enhances the brand’s timeless elegance and vibrant versatility across packaging, digital, and marketing materials.