During my time at Appear Here, the company launched a project which saw multiple small brands set up shop within Topshops’ flagship store on Oxford Street. For many small brand owners, although this opportunity would be really exciting, it was also very daunting.
It was my job to create content that would offer advice to these brands to better equip them before applying to launch and later, appearing in the shop.
I created three articles; two of them interviewed two of Topshops’ most successful brand inclusions, Peter Werth and Skinny Dip. The third was an interview with the Head of Creative at Topshop which offered advice to the small brands.