Ashley Manning Journalist, Copywriter, Editor | The Dots

Ashley Manning

Journalist, Copywriter, EditorLondon, United Kingdom
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Ashley Manning

Journalist, Copywriter, EditorLondon, United Kingdom
About me
Creative Editor and Copywriter. With over 7 years writing experience, I have the ability to communicate to a range of people over different industries, staying abreast of trends to deliver high quality content to increase engagement.
Work history
    Freelance CopywriterThe Marketing Store
     - London, United KingdomFreelance
    -The sole copywriter for the MONOPOLY at McDonald's 2019 campaign -Strived to ensure that all content met the WCAG 2.1 AA accessibility standards -Created and edited copy for the new website and emails including error messaging -Worked with stakeholders including the Client and Account Managers to produce and revise work
    Senior Content and Social Media EditorLoot Financial Services Ltd.
     - London, United KingdomFull Time
    -Leading the content, comms and social media for the company -Managing freelancers and editorial interns -Content creation, editing and working with content partnerships -Creating content calendars, devising quarterly strategies and managing budgets -Creating marketing collateral and leading the content creation for wider company campaigns -Working with CTFs as both a stakeholder and UX copywriter -Increasing user retention by creating user emails and in-app notifications -Increasing engagement by analysing and translating data using tools such as Google Analytics, Adjust and platform native management systems Key achievements: One of my articles had a CPI of £0.04 and I achieved 5% month on month increase in engagement on Instagram and Facebook.
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  • Copywriting
  • Sub-editing
  • Social Media Management
  • Brand Storytelling
  • Content Strategy
  • Content Editor
  • Brand Tone
  • Content and Media Writing
  • Ad Copywriting
  • Editorial
    MAKing's College London
    London, United Kingdom
    I completed an MA in English which included modules in Modernism, Feminism and Psychiatry.
    BA EnglishThe University of Liverpool
     - Liverpool, United Kingdom