Projects
- Copywriting (Accessibility)- Soho HouseJoined the Soho House digital team for a short contract to work on their accessibility project, aiming to strive to ensure that all content meets the WCAG 2.1 AA accessibility standards Writing the alt text for over 6,000 images maintaining the brand tone of voice whilst meeting accessibility criteria. Project managed and created the Accessibility Statements for all sites which entailed establishing and maintaining relationships with international stakeholders
- McDonald's Monopoly Campaign 2019- The sole copywriter for the MONOPOLY at McDonald's 2019 campaign with The Marketing Store - Strived to ensure that all content met the WCAG 2.1 AA accessibility standards - Creating and editing copy for the new website and emails including error messaging - Working with stakeholders including the Client and Account Managers to produce and revise work and also with the senior digital, design and engineering teams
- Topshop LaunchDuring my time at Appear Here, the company launched a project which saw multiple small brands set up shop within Topshops’ flagship store on Oxford Street. For many small brand owners, although this opportunity would be really exciting, it was also very daunting. It was my job to create content that would offer advice to these brands to better equip them before applying to launch and later, appearing in the shop. I created three articles; two of them interviewed two of Topshops’ most successful
- EditorAs Editor I lead the re-design, re-naming and management of SKINT, the online magazine for 18-24 year olds (www.skint.loot.io). I was tasked with hiring and managing a team of freelance writers and also creating content about lifestyle, finance, opinion, wellbeing, travel and culture. I was required to create content calendars and devise a content strategy to help develop the company brand and tone of voice. Through analysing daily recorded data and metrics from the site, I was able to increase
Work history
Freelance CopywriterThe Marketing Store
- London, United KingdomFreelance
-The sole copywriter for the MONOPOLY at McDonald's 2019 campaign
-Strived to ensure that all content met the WCAG 2.1 AA accessibility standards
-Created and edited copy for the new website and emails including error messaging
-Worked with stakeholders including the Client and Account Managers to produce and revise work
Senior Content and Social Media EditorLoot Financial Services Ltd.
- London, United KingdomFull Time
-Leading the content, comms and social media for the company
-Managing freelancers and editorial interns
-Content creation, editing and working with content partnerships
-Creating content calendars, devising quarterly strategies and managing budgets
-Creating marketing collateral and leading the content creation for wider company campaigns
-Working with CTFs as both a stakeholder and UX copywriter
-Increasing user retention by creating user emails and in-app notifications
-Increasing engagement by analysing and translating data using tools such as Google Analytics, Adjust and platform native management systems
Key achievements: One of my articles had a CPI of £0.04 and I achieved 5% month on month increase in engagement on Instagram and Facebook.
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Skills
- Copywriting
- Sub-editing
- Social Media Management
- Brand Storytelling
- Content Strategy
- Content Editor
- Brand Tone
- Content and Media Writing
- Ad Copywriting
- Editorial
Education
MAKing's College London
London, United Kingdom
I completed an MA in English which included modules in Modernism, Feminism and Psychiatry.
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BA EnglishThe University of Liverpool
- Liverpool, United Kingdom