Creative Editor and Copywriter. With over 7 years writing experience, I have the ability to communicate to a range of people over different industries, staying abreast of trends to deliver high quality content to increase engagement.Locked Pro Plan feature
-The sole copywriter for the MONOPOLY at McDonald's 2019 campaign -Strived to ensure that all content met the WCAG 2.1 AA accessibility standards -Created and edited copy for the new website and emails including error messaging -Worked with stakeholders including the Client and Account Managers to produce and revise work
-Leading the content, comms and social media for the company -Managing freelancers and editorial interns -Content creation, editing and working with content partnerships -Creating content calendars, devising quarterly strategies and managing budgets -Creating marketing collateral and leading the content creation for wider company campaigns -Working with CTFs as both a stakeholder and UX copywriter -Increasing user retention by creating user emails and in-app notifications -Increasing engagement by analysing and translating data using tools such as Google Analytics, Adjust and platform native management systems Key achievements: One of my articles had a CPI of £0.04 and I achieved 5% month on month increase in engagement on Instagram and Facebook.
Pitching and writing articles for the digital side of Huck Magazine
-Creating online content including weekly email newsletters, case studies and interviews -Managing and maintaining social media channels -Increasing inbound sales through targeted campaigns -Research, planning and promotion of external company events Key achievement: Helped to increase email open rate by 5%