TORI KELLY + GARNIER FRUCTIS
Building off their music festival presence and leveraging their partnership with iHeartRadio, Garnier Fructis Style wanted to convey how style and music go hand-in-hand. Enlisting YouTube sensation, Tess Christine, and hot-off-the-presses musician, Tori Kelly, we created a high-energy, candid interview leading up to the festival itself. 8 hours, 5 clients, 2 talent acquisitions, entourage + glamsquad (x2) = GFS's first girl-powered, style-filled digital content series. We shot at iHeartRadio in New York. Creative Role / Creative Director, Creative + Art Direction, Concept, Design, Wardrobe/Set/Prop Stylist, PrePro + Post
DIGITAL VIDEOS
From her sweet songs to her rocker style and everything in between…
SOCIAL
Utilizing Garnier's social channels, as well as our partner's feeds, allows us to drive engagement while connecting with 2 new communities—strengthening the bond between brand loyalists and encouraging switchers.
We continued the campaign during the festival—remaining relevant with bonus content and additional influencer partnerships.
Project Tags
Companies
Skills
- Creative Leadership
- Creative Direction
- Art Direction
- Creative Concepting
- Directing
- Creative Editing
- 360 Campaigns
- Integrated Marketing
- Social Advertising
- Creative Strategy
- Concept Development
- Social Media
- Digital Advertising
- Digital Video
- Motion Design
- Photography
- Shooting
- Shoot Production
- Advertising Shoots
- Campaign Shoots
- Directing Shoots
- Post Production
- Video Postproduction
- Photographic Direction
- Adobe Creative Suite
- Avid
- Davinci Resolve
- Content Creation