toucanBox- Christmas Marketing Campaign

Brief Plan a photo shoot for the toucanBox Christmas campaign, 2018, to generate photographs to be used across the web and print materials, as well as creating all assets. Roles and skills Styling. Idea generation and development. Art direction. Set building. Photography. Artwork designer. Time management. Communication between teams. Presentation skills. Overall project management. Main Idea The images shot were to be used for affiliates, social media, website and print assets. They needed to be relatively flexible so that they could be used over the whole winter period and not only Christmas. I wanted to use both an icy blue and a festive red, have a clean background in order to build up with illustration if needed, and also allow the craft/the kids’ expressions to command attention. I really enjoyed working on this project as it taught me how to lead a project between teams, and manage time effectively. It meant that I had to focus on communication, as I needed to get the right shots for marketing purposes, in the right proportions and in the right tone. I led and delivered this project in a space of three weeks.