Touchy Subject | D&AD Submission for Teen Vogue & The Case for Her

D&AD brief set by Teen Vogue and The Case For Her, to advocate for female sexual pleasure. Gender equality has been at the forefront of the media and public conversation for a long time. Some areas in this space have seen strides, but the subject of female sexual pleasure and wellness has been deprioritised in sex education, in health research and society as a whole. The Orgasm Gap is a physical reminder that the predominant socialised attitude does not place importance on female pleasure or sexual wellness. The Touchy Subject campaign aims to fix this problem by empowering women and girls to take agency over their own sexual pleasure. We do this by smashing the stigma around female masturbation, raising awareness of women's right to sexual pleasure and educating women and girls on techniques to bring themselves to orgasm. We will foster a community of women and girls sharing their experiences, whilst normalising sexual pleasure and wellness. BRANDING & VISUAL IDENTITY, CAMPAIGN, WEB DESIGN & SOCIAL MEDIA