Tous. Stay tender

With this campaign, we worked on the new positioning of TOUS: "Stay Tender." The brand calls on people everywhere to express their tender feelings without worrying about how, where, or with whom. Because it doesn't matter how you feel or express tenderness, what's important is to keep doing it. We led the shooting with Emma Roberts, models from the Tender People campaign, and packshots to create content for the outdoor campaign, POS, and social media channels. Additionally, we conducted specific shootings of still life for all Tous' Jewelry collections, each with its own personal art direction.