I'm Elena, a Creative Art Director and Graphic Designer. I have a keen eye for design and I'm also a lover of creative thinking. I've worked in Spain and London. My advertising journey began in Barcelona at LOLA MullenLowe, where I worked with clients such as TOUS, 9GAG, Bimbo, Bayer, Unilever, and Amplifon, among others. After spending four years at LOLA, I moved to London where I had the opportunity to work with various agencies including KEKO London, Toaster, VMLY&R, Draftline, and many more. I've had the pleasure of working with renowned clients such as Google, Bentley, Porsche, Corona, Leffe, Budweiser, Stella Artois, Moet & Chandon, among others. If you're seeking an Art Director or Graphic Designer skilled in conceptual thinking and proactive problem-solving, look no further than me.
Projects
- The new Porsche 911 Dakar. SportmadeThe 911 Dakar was built to tell the world's greatest adventure: A homage to the 953 racing carthat won the rally in 1984. And If René Metge won the race with that modified Porsche, imagine what he could have done today with the new 911. We imagined it with L.A.-based visual effects artist Cache Bunny and took the fans on a mind-bending ride through Porsche's glorious history at the most brutal race ever. The film mixes actual footage from the race, shots, and effects and features a young René d
- Happy poo - 9GAG93% of people go to the bathroom with their phones, but what kind of content you consume on the pot can have an effect on how you go. Studies show that laughing helps with constipation. For this reason, 9GAG, the world’s top entertainment content platform for millennials, is the number 1 app to go to “number 2.” Take a break from today’s stinky news cycle and the stress of daily life because everyone deserves a Happy Poo.
- Tous. Stay tenderWith this campaign, we worked on the new positioning of TOUS: "Stay Tender." The brand calls on people everywhere to express their tender feelings without worrying about how, where, or with whom. Because it doesn't matter how you feel or express tenderness, what's important is to keep doing it. We led the shooting with Emma Roberts, models from the Tender People campaign, and packshots to create content for the outdoor campaign, POS, and social media channels. Additionally, we conducted specifi
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Work history
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Art DirectorDraftLine Europe at AB-InBev
London, United KingdomFreelance
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Art DirectorVMLY&R COMMERCE
- London, United KingdomFreelance
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Education
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Master’s Degree in Design and Art DirectionELISAVA - Barcelona School of Design and Engineering
- Barcelona, Spain
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Graphic Design and Art DirectionNABA Milano
- Milan, Italy
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