• Lady San Pedro

With industrial interiors, an informal dining atmosphere and a creative approach to Filipino cuisine, Toyo Eatery needed a logo to sit at the heart of its brand. Using just two characters, the logo's letters mirror themselves so that the letter T rotates into the letter Y. Toyo's founders have publicly described the logo as capturing "everything we envisioned for Toyo and more." The logo sits at the heart of the restaurant's graphic identity, used on the storefront, in-store merchandise and tattooed on the founding chef's wrist.