Lady San Pedro

Lady San Pedro

Associate Creative DirectorUnited Kingdom
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Connections
Pip Jamieson
Ben Reeves
KINO .
Lady San Pedro

Lady San Pedro

Associate Creative DirectorUnited Kingdom
About me
Multidisciplinary designer and creative leader with experience across Europe and Asia. I value growth among all things ⭐️
Projects
  • Cupcake Boutique
    Cupcake BoutiqueCupcake Boutique was in need of a brand identity that positioned it as a premiere cupcake brand. Offering flavors as beloved as Red Velvet and Blueberry Cream Cheese, the patisserie stretches boundaries with original confections such as Chai Tea, Sweet Siam and Calamansi, reflecting their creator's penchant for travel and world flavors.
  • Call Design
    Call DesignTen years since its founding, tech solutions provider Call Design had grown to offer more than what their name suggested. Expanding with offices and operations across four continents, the brand was in need of a visual identity reflective of their tenure and values.
  • Brost Bikes
    Brost BikesAn animated illustration for Brost features the bike's full and folded dimensions, while reflecting its competence for greener city living.
  • Toyo
    ToyoWith industrial interiors, an informal dining atmosphere and a creative approach to Filipino cuisine, Toyo Eatery needed a logo to sit at the heart of its brand. Using just two characters, the logo's letters mirror themselves so that the letter T rotates into the letter Y. Toyo's founders have publicly described the logo as capturing "everything we envisioned for Toyo and more." The logo sits at the heart of the restaurant's graphic identity, used on the storefront, in-store merchandise and tattooed on the founding chef's wrist.
  • Flutterby
    FlutterbyThe pair of wing-heeled pumps began as a concept submitted to Cinderthriller: the international shoe design competition by i-D Magazine and Italian footwear brand Alberto Guardiani. "Flutterby" placed first out of over 800 entries and was launched as a prototype at 10 Corso Como during Milan Fashion Week. Alberto Guardiani has since designed and produced sandal and boot versions of the Flutterby shoe for their seasonal collections.
  • Façades
    FaçadesEnriching both the inner and outer spaces of Barcelona's elegant avenue, the façades of Passeig de Gracia feature in a series of illustrations for the avenue's namesake magazine. Toyo Ito's Suites Avenue, Gaudí's Casa Batlló, Cines Comedia and Fundació Tàpiés, among other iconic structures, come to life in the digital space, in celebration of the magazine's tenth issue. The series was recognised by the Casa Batlló Gaudí Foundation and earned a silver for illustration at the 2014 Adobo Design Awards.
Work history
    Mrs Wordsmith logo
    Mrs Wordsmith logo
    Associate Creative DirectorMrs Wordsmith
    London, United KingdomFull Time
    Leading a team of multidisciplinary designers, I set brand direction with our founder. Our team works with data scientists, writers and illustrators to create and promote our award-winning, best-selling books and games for kids. In 2020, Mrs Wordsmith is FT1000’s fastest growing EdTech company in Europe.
    Provenance logo
    Provenance logo
    Communication DesignerProvenance
     - London, United KingdomFull Time
    As the in-house creative writer and designer, I ensured clear communication of the brand's blockchain-backed technology for sustainable and ethical commerce. I translated complex concepts into engaging content, featured in top titles including The Guardian, Financial Times, BBC News, and HuffPost.
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Skills
  • Advertising
  • Art Direction
  • Design
  • Illustrator
  • Office
  • Photoshop
  • Graphic Design
  • Concept Creation
  • Copywriting Editorial
  • Creative Direction
  • Product Design
Education
    L
    L
    Fashion BusinessLondon College of Contemporary Arts - LCCA
     - London, United Kingdom
    A
    A
    Communication ArtsAteneo de Manila University
     - Manila, Philippines
    BA Communication Arts
Awards
    A
    A
    SILVER for Façades (Illustration)Adobo Design Awards
    Cannes Lions logo
    Cannes Lions logo
    SILVER for KNOxOUT’s “Biggest Air Filter” (Silver Lion, Design Lion)Cannes Lions
    Under TBWA
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