Lady San Pedro

Communication Designer

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  • LevelSenior
  • LocationUnited Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsGraphic Designer - Copywriting - Art Director - Creative Director

Projects

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About me

Art direction, graphic design and copywriting are constants in my career, which often overlaps communication and design. I've worked on campaigns for brands including Samsung, Häagen Dazs and Coca Cola, and have written pieces on World Press Photo, Barcelona Fashion Week and Creative Mornings. My designs have been exhibited at New York's Fashion Institute of Technology and featured in Vogue, Vanity Fair, Elle and i-D Magazine. Currently, I craft visual and written communication at provenance.org

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Skills

  • Advertising
  • Art Direction
  • Design
  • Illustrator
  • Office
  • Photoshop
  • Graphic Design
  • Concept Creation
  • Copywriting Editorial

Work history

Currently

Brand Communications Manager

Provenance

Apr 2016
  • London, United Kingdom
  • Full Time
  • Graphic design, art direction and copywriting across marketing, product, sales and social media. As communication lead and brand guardian, I am responsible for developing the Provenance brand, ensuring that all content and communication is crafted according to both our style and strategy.

2016

Senior Creative

Freelance

Aug 2015 - Mar 2016
  • London, United Kingdom
  • Freelance
  • Designed logos and visual identities for budding brands in lifestyle, beauty, food and beverage. I also completed a Fashion Business course at the London College of Contemporary Arts, learning the principles of fast, premium and luxury fashion, retail, marketing, CSR and digital.

2015

Senior Creative & Writer

Miniguide Barcelona

Feb 2012 - Jul 2015
  • Barcelona, Spain
  • Freelance
  • Wrote about cultural events including World Press Photo, Barcelona Fashion Week and Creative Mornings. As a multi-disciplinary designer, I won first place at i-D Magazine x Alberto Guardiani’s International Design Competition, and formed part of the 2015 Adobo Design Awards panel.

2012

Senior Creative

TBWA

Jun 2010 - Feb 2012
  • Manila, Philippines
  • Full Time
  • Championed the development of omni-channel campaigns for Samsung, Häagen Dazs, Nivea and Bench, also working on an environmental project for Boysen Paints that earned awards at Cannes Lions and Spikes Asia.

2010

Senior Art Director

Mccann Erickson

Oct 2007 - Jun 2010
  • Manila, Philippines
  • Full Time
  • Art directed print, television, cinema, packaging, point of sale and outdoor ads for Coca Cola, Sky Cable, Fanta, San Miguel Beer and Globe Telecom. I also received numerous local awards for an advocacy campaign for the late Corazon Aquino, Asia's first female president.

2007

Junior Art Director

Leo Burnett

Oct 2006 - Oct 2007
  • Manila, Philippines
  • Full Time
  • Championed the art direction of regional campaigns for Procter & Gamble's Rejoice Shampoo, while developing print, radio, outdoor and TV for General Motors, Philip Morris and McDonald’s.

Education

2016

Fashion Business

London College of Contemporary Arts

Jan 2016 - Mar 2016

2006

Communication Arts

Ateneo de Manila University

Jun 2002 - Mar 2006
  • BA Communication Arts

Awards

2014

SILVER for Façades (Illustration)

Adobo Design Awards

2013

SILVER for KNOxOUT’s “Biggest Air Filter” (Silver Lion, Design Lion)

Cannes Lions

  • Under TBWA

2012

SILVER for Project EDSA (Best Use of Ambient Media)

Spikes Asia

  • Under TBWA

2012

1ST PLACE for Flutterby (Shoe Design)

i-D Magazine x Alberto Guardiani

2009

SILVER for iamninoy (Most Effective Teens Brand Campaign)

Tambuli Awards

  • Under McCann Erickson

2009

GOLD for iamninoy (Integrated Multi-media Campaign)

Creative Guild of the Philippines

  • Under McCann Erickson

2009

BRONZE for iamninoy (Craftsmanship, TV Art Direction)

Philippine Advertising Congress

  • Under McCann Erickson

2009

BRONZE for iamninoy (Design)

Philippine Advertising Congress

  • Under McCann Erickson

2009

SILVER for iamninoy (Integrated Campaign)

Philippine Advertising Congress

  • Under McCann Erickson