Role: UX design lead
Redesign of the Toyota Australia website, the vision was to be recognised as the digital leader in the automotive industry. The task was to create relevant and optimised experiences for every visitor wherever they are in the purchase funnel.
A Toyota brand centric experience was conceived focussing on the vehicles as the launch pad through integrated content strategy based on research and insights.
The project was an 18 month project with the following deliverables being conceived, stakeholder interviews, business requirements gathering, competitive analysis, wireframes, sitemaps, user testing and content strategy documents.