Jen Heazlewood Creative Director, Head of Experience Design at R/GA | The Dots

Jen Heazlewood

Creative Director, Head of Experience Design at R/GAUnited Kingdom
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Jen Heazlewood

Creative Director, Head of Experience Design at R/GAUnited Kingdom
About me
I am a user centred experience architect, focussed on pushing boundaries and creating succinct usable interfaces. I have strong communication skills, which enable effective liaison between internal and external clients. I believe in teamwork and collaboration to create a shared, rich and multi-facetted user experience. Specialties: Mobile, tablet & responsive web user experience. User stories, sitemaps, prototypes, workshops, user testing. Usability, user experience strategy, analytics and insights gathering. Client liaison, requirements gathering and marketing considerations.
  • RBS / NatWest Future BankSetting up the team which grew from a UX, designer and developer to a team of 3 UX, 3 designers and 2 developers in order to effectively deliver more lean ways of working and rapidly prototype and produce work. The team was able to adapt quickly to client briefs and the client was regularly involved in the work in order to ensure all elements were considered and gain smooth and quick sign-offs. We worked with RBS to create business cases to gain funding for the relevant projects. Projects duri
  • EE brand launchThe brief was to work with EE to help them launch their new brand. SapientNitro was the lead digital agency and worked with EE and brand agency to create the digital presence of EE, a brand created to merge legacy brand T-Mobile and Orange and be the first provider of 4G in the UK. Responsible for initial website concepting, shop, homepage & global navigation. Project style was lean UX, with agile collaborative design between client, UX, design, content & development. Output of the project in
  • Toyota re-designRole: UX design lead Redesign of the Toyota Australia website, the vision was to be recognised as the digital leader in the automotive industry. The task was to create relevant and optimised experiences for every visitor wherever they are in the purchase funnel. A Toyota brand centric experience was conceived focussing on the vehicles as the launch pad through integrated content strategy based on research and insights. The project was an 18 month project with the following deliverables being conceived, stakeholder interviews, business requirements gathering, competitive analysis, wireframes, sitemaps, user testing and content strategy documents.
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Projects credited in
  • Dyson.comA new responsive global website for the UK’s most iconic brand.
  • Unilever Signal-Pepsodent Little Brush Big BrushSignal Pepsodent has a very clear social mission in trying to get families to brush night and day for 2 minutes. They know that promoting this healthy habit will result in happier smiles for families. However, to truly change behavior, they realized they had to get a lot more intimate with families. The objective was to create a behavior change program to get families brushing at night time, which, from research was the key time families would be less inclined to brush their teeth. We created the adventures of Little Brush Big Brush, an animated, episodic story that’s delivered to your phone over 21 days, using a Facebook chat bot. The adventure tells the story of Little Brush (kid) and Big Brush (parent) and how they travel across the world to find their way home. They encounter new exotic animals every night that challenge them to a tooth-brushing challenge that gives them access to the next part of their adventure. The user is also rewarded when challenges are completed to keep kids motivated. By delivering an episode every night, at the designated time of the parent, the campaign aimed to create a positive brushing habit.
  • NATWEST GET CASHWe saw an opportunity to give customers an easy fix for lost or forgotten cards. A way to quickly send money to family or friends in need, or a choice of leaving their wallets at home in favour of their mobile devices.
Work history
    Associate Creative Director & Experience DesignR/GA
    Associate Creative Director & Experience DesignPublicis Sapient
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  • Usability Testing
  • Experience Strategy
  • Information Architecture
  • Interaction Design
  • User Experience
  • UX Design
  • Mobile Applications
  • User Interface Design
  • Experience Design
  • Usability
  • User Centred Design
  • UX Architecture
  • User Stories
  • Sitemaps
    Master of Interactive Multimedia
    Bachelor of Business Management, Sub-major Marketing
    2013 Cannes Gold Lion - Get Cash
    2012 BIMA - Mobile Innovation - Get Cash