NATWEST GET CASH

We saw an opportunity to give customers an easy fix for lost or forgotten cards. A way to quickly send money to family or friends in need, or a choice of leaving their wallets at home in favour of their mobile devices.

SOLUTION
With Get Cash, you choose the amount of cash you would like to withdraw from within the app. You’re then provided with a time-sensitive secure code that can be used at any one of more than 8,000 ATMs.
RESULTS
Over £22m in Get Cash requests in the first year
Over 500,000 Get Cash requests in the first year
On average 17,000 Get Cash requests a week

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Head of Product Design & Brand
Strategy Director
Creative Director, Head of Experience Design at R/GA