Projects credited in
- FIRE IT UP APPRENTICESHIPS CAMPAIGN | JAMAL EDWARDS & P MONEY - THE CALLING (EP3)The Department for Education has announced an innovative new partnership with entrepreneur and SBTV founder, Jamal Edwards, to help extend the reach of its Fire It Up apprenticeships campaign. The partnership, which is the first of its kind for the Department for Education, sees Jamal Edwards work alongside seven apprentices to record, produce, and launch an exclusive new soundtrack and music video to celebrate apprenticeships.
- XBox 360 - Fable 3 - Kingmaker AppThe Challenge Create a launch campaign for Fable III which engages with hardcore and casual fans of role-playing games. The Solution I created a geo-location game which allowed players to capture territory in the real world. Players engaged with the mobile game and earn points which could be transferred into the actual game on its release. The game boasted 130k active players and was a massive hit within the gaming community.
- NatWest - We are what we doThis new work for NatWest, "We are what we do" recognises that banks should be responsible for what they do, not just what they say. It invites people to hold NatWest to account for its actions.1
- Rankin x Visual Diet - Selfie HarmFor my latest series, Selfie Harm, I photographed teenagers & handed them the image to then edit & filter until they felt their image was 'social media ready'. People are mimicking their idols, making their eyes bigger, their nose smaller and their skin brighter, and all for social media likes. It's just another reason why we are living in a world of FOMO, sadness, increased anxiety, and Snapchat dysmorphia. It's time to acknowledge the damaging effects that social media has on people's self im45
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Work history
Head of ExperienceM&C Saatchi
London, United KingdomFull Time