XBox 360 - Fable 3 - Kingmaker App

The Challenge
Create a launch campaign for Fable III which engages with
hardcore and casual fans of role-playing games.

The Solution
I created a geo-location game which allowed players to capture
territory in the real world. Players engaged with the mobile
game and earn points which could be transferred into the actual
game on its release. The game boasted 130k active players and
was a massive hit within the gaming community.

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Lewis Plummer
Creative Director