I lead marketing strategy. Ex-Sony Playstation, VCCP, McCann. Product and service marketing expertise - from pre-launch strategy and creative development, through to execution/publish with extensive experience in managing design, copy, branding, commercial strategy, creative and media agency management, PR, events, eCRM, global stakeholder management, digital and social, consumer research qual and quant, creative production through to publish/playout, project management. Specific interest in creative development and implementation of branding/assets across all consumer touchpoints, brand guardianship, strategic analysis and positioning, creating marketing plans for launch or sustain.
In 2016-19 I co-founded By Day, a flexible working headhunting agency for project-based work. As the CMO role, I was responsible for the marketing and strategy needed to launch and run the company, the first task was to brand and name the new service from scratch. I led the creation of the brand system, website, design, supporting materials and the marketing strategy to launch and sustain By Day in its first year and beyond. Working on the consultant acquisition strategy required producing and managing plans spanning social, digital, partnerships as well as developing the new business approach.
2012 - 2016: PlayStation Senior PM I led the global and european releases of major software franchises and new products, creating launch plans and publishing the games in 109 territories within EMEA. PlayStations biggest global software launch - my first task at Sony. Launching Wonderbook, Book of Spells by J.K. Rowling across 104 EMEA territories and America/Asia. I was responsible for: - Global creative & artwork - Global stakeholder management & approval of assets via J.K Rowling & Sony HQ. - Regional implementation plans - Announcement strategy and implementation - Packaging, PR, blog, email, social and trade campaigns Also launched as global product manager: The Order:1886, inFamous Second Son, inFamous First Light, Smart As, Super Stardust Delta, Hustle Kings, Dreams, WiLD
Account Manager - O2.
Recruited onto the Graduate Recruitment programme 2008. Account Manager on Xbox EMEA (delivering advertising across 23 regions), Premier Foods, Hotel Missoni.