About me
I lead marketing strategy.
Ex-Sony Playstation, VCCP, McCann.
Product and service marketing expertise - from pre-launch strategy and creative development, through to execution/publish with extensive experience in managing design, copy, branding, commercial strategy, creative and media agency management, PR, events, eCRM, global stakeholder management, digital and social, consumer research qual and quant, creative production through to publish/playout, project management.
Specific interest in creative development and implementation of branding/assets across all consumer touchpoints, brand guardianship, strategic analysis and positioning, creating marketing plans for launch or sustain.
Projects
Projects credited in
- Sony Computer Entertainment Europe: #EnjoyYourPower, to launch InFAMOUS: Second SonA second-screen experience allowing users to harness the destructive power of the game's anti-hero Delsin Rowe, triggering real explosions. Elements from the game were built as scaled-down miniatures by a special-effects agency, then harnessed with explosives and blown up. This was filmed and translated online.
- XBox 360 - Fable 3 - Kingmaker AppThe Challenge Create a launch campaign for Fable III which engages with hardcore and casual fans of role-playing games. The Solution I created a geo-location game which allowed players to capture territory in the real world. Players engaged with the mobile game and earn points which could be transferred into the actual game on its release. The game boasted 130k active players and was a massive hit within the gaming community.
Work history
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Marketing ConsultantNeonhive
- London, United KingdomFreelance
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Marketing ConsultantiHub
- London, United KingdomFreelance
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Skills
- Copywriting
- Marketing Strategy
- Brand Development
- Brand Strategist
- Business Strategy
- Marketing Communications
- Communication Strategy
- Product Marketing
- Brand Copywriting