NATHALIA GARCIA

Business & Marketing consultant, strategist & copywriter

Level
Senior
Location
London, United Kingdom
Availability
Locked Pro Plan feature
Professions
-

Projects

Projects credited in

About me

I lead marketing strategy. Then: Sony Playstation, VCCP, McCann. Now: Help for brands seeking strategic marketing. Ready to lead creative development of branding/assets, copywriting, brand guardianship, strategic analysis and positioning. Product and service marketing expertise - from pre-launch strategy and creative development, through to execution/publish with extensive experience in managing design, copy, branding, commercial strategy, creative and media agency management, PR, events, eCRM, global stakeholder management, digital and social, consumer research qual and quant, creative production through to publish/playout, project management. Specific interest in creative development and implementation of branding/assets across all consumer touchpoints, brand guardianship, strategic analysis and positioning, creating marketing plans for launch or sustain.

Skills

  • Copywriting
  • Marketing Strategy
  • Brand Development
  • Brand Strategist
  • Business Strategy
  • Marketing Communications
  • Communication Strategy
  • Product Marketing
  • Brand Copywriting
  • Product Owner

Companies I’ve worked with

  • VCCP

    VCCP

    • Advertising
  • McCann London

    McCann London

    • Advertising
  • S

    Sony Playstation

    • B

      By Day

      Work history

      2020

      Marketing Director

      iHub

      Apr 2019 - Jan 2020
      • London, United Kingdom
      • Freelance
      • 2019: iHub, Marketing Director I started as a consultant with a marketing focus, but quickly moved on to be part of the senior team, strategising and planning across all aspects of the business. First the company engaged me to define their positioning, USPs and business direction. Once we set the strategic focus, we moved onto implementation which involved: - Defining different paths and approaches for two distinct audiences - A full rebrand, recruiting for and managing copy, graphic design and packaging - Project management of the development of a portal, including recruiting the team of front & back end developers plus UI/UX and copywriting the site myself - Drafting the sales brochure, loyalty programme - Briefing a new website, writing all the content, managing the designer to come up with the right look and feel - Briefing an SEO campaign

      2019

      Co-Founder

      By Day

      Oct 2016 - Jan 2019
      • London, United Kingdom
      • Freelance
      • In 2016-19 I co-founded By Day, a flexible working headhunting agency for project-based work. As the CMO role, I was responsible for the marketing and strategy needed to launch and run the company, the first task was to brand and name the new service from scratch. I led the creation of the brand system, website, design, supporting materials and the marketing strategy to launch and sustain By Day in its first year and beyond. Working on the consultant acquisition strategy required producing and managing plans spanning social, digital, partnerships as well as developing the new business approach.

      2016

      Senior Product Manager

      Sony Playstation

      Oct 2011 - Jun 2016
      • London, United Kingdom
      • Full Time
      • 2012 - 2016: PlayStation Senior PM I led the global and european releases of major software franchises and new products, creating launch plans and publishing the games in 109 territories within EMEA. PlayStations biggest global software launch - my first task at Sony. Launching Wonderbook, Book of Spells by J.K. Rowling across 104 EMEA territories and America/Asia. I was responsible for: - Global creative & artwork - Global stakeholder management & approval of assets via J.K Rowling & Sony HQ. - Regional implementation plans - Announcement strategy and implementation - Packaging, PR, blog, email, social and trade campaigns Also launched as global product manager: The Order:1886, inFamous Second Son, inFamous First Light, Smart As, Super Stardust Delta, Hustle Kings, Dreams, WiLD

      2011

      Account Manager

      VCCP

      Aug 2011 - Oct 2011
      • London, United Kingdom
      • Full Time
      • Account Manager - O2.

      2011

      Account Manager

      McCann London

      Sep 2008 - Sep 2011
      • London, United Kingdom
      • Full Time
      • Recruited onto the Graduate Recruitment programme 2008. Account Manager on Xbox EMEA (delivering advertising across 23 regions), Premier Foods, Hotel Missoni.

      Education

      2008

      MA International Studies & Diplomacy

      SOAS

      Sep 2007 - Jun 2008
      • London, United Kingdom

      2007

      BA English Literature

      Trinity College Dublin

      Sep 2003 - Jun 2007
      • Dublin, Ireland