Projects
- Carlsberg - That Calls For a CarlsbergTo create a Global campaign that resonates with the ‘That Calls for a Carlsberg’ positioning – without being too ‘worthy’. To accompany the TV adverts, these stunning billboards and press adverts reimagined the moment of celebration after the world-changing task was accomplished.
- CarlsbergThe Challenge To create a Global campaign that resonates with the ‘That Calls for a Carlsberg’ positioning - without being too ‘worthy’. The Solution I picked epic moments in history that would really ‘Call for a Carlsberg’. The theme of the campaign was single-minded and resulted in some stunning TV adverts reimagining the moment of celebration after the epic or world-changing task was accomplished.
- Carlsberg - SpacemanThe Challenge To create a Global campaign that resonates with the ‘That Calls for a Carlsberg’ positioning - without being too ‘worthy’. The Solution I picked epic moments in history that would really ‘Call for a Carlsberg’. The theme of the campaign was single-minded and resulted in some stunning TV adverts reimagining the moment of celebration after the epic or world-changing task was accomplished.
- XBox 360 - Fable 3 - Kingmaker AppThe Challenge Create a launch campaign for Fable III which engages with hardcore and casual fans of role-playing games. The Solution I created a geo-location game which allowed players to capture territory in the real world. Players engaged with the mobile game and earn points which could be transferred into the actual game on its release. The game boasted 130k active players and was a massive hit within the gaming community.
- Radio XThe Challenge To create a totally new identity for Xfm. The resulting identity would then become the vehicle for a relaunch in September 2015. The Solution I broke the brand down into its key components, threw away what wasn’t working and defined the ‘brand intrinsics’ – what made the brand recognisable to its audience, both old and new. I had to consider all the brand platforms, how it would work on an App and online as well as more traditional media. The final design uses vertical bars to mimic the EQ bars of a stereo – but keeping the ‘kicking’ X mark to ground the identity. The new identity – now called Radio X – was launched in September 2015 with a host of new DJ’s and a national ATL campaign.
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Work history
Creative Director
Creating awesome concepts, branding and advertising.
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Freelance Senior Creative & DesignerFreelance
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Making people smile, think, laugh, play, listen and touch... oh, and buy stuff.
Previous Clients:
WCRS: The Sun, Sky Broadband, The News of the World, BMW Cars.
Euro RSCG: Nokia
RPM: Smirnoff Black
VML: Blue Sapphire Gin
Exposure: Microsoft Bing, John Lewis, Twinings Tea.
Fold7: Carlsberg, Somersby Cider.
Epoch Design: Olympus Cameras, Nestlé Chocolate, Krispy Kreme, LG Electronics, Stork Margarine, Flora, Grolsch, Trunki.
E3: The Royal Navy, The National Trust, Kia Cars.
Havas EHS: Volvo Cars
EMO
Just for Fun & Charities
Thamesreach Homeless Trust, See No Evil Graffiti Festival, Longplaya Live-Art Event, ADdicts Cartoon (Campaign Magazine).
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Skills
- Advertising
- TV
- Print Design
- Art Direction
- Design
- Final Cut Pro
- Illustrator
- Indesign
- Photoshop
- Word
Awards
Creative Circle Awards
Gold, Silver & Bronze - Best Use of Social Media