NatWest - We are what we do
This new work for NatWest, "We are what we do" recognises that banks should be responsible for what they do, not just what they say. It invites people to hold NatWest to account for its actions.
The campaign is supported by print and online content that demonstrates the new positioning, proving that NatWest is a bank proud to be defined by its actions. This is evidenced by true staff stories from its Women in Business programme through to the efforts made by its staff to provide the best customer service on the high street. The M&C Saatchi brand campaign is the first manifestation of the new brand identity created by FutureBrand.