Freelancing: events and communications expert with a focus on travel, mobility and accessibility; including strategic development and programme delivery. Side hustling: stubbornly determined to pursue the things that are important to me, and supporting others to do the same. Offering free resources and a variety of coaching packages through BeStubborn.co.uk.Locked Pro Plan feature
Freelance projects, including: Production of a digital marketing strategy to influence travel behaviours. Client: Department of Transport, Abu Dhabi (June - Sept 2018) Spectator Travel Communications Strategy for the 2019 Cricket World Cup. Client: English Cricket Board (December 2018 - January 2019) Spectator Operations Communications Strategy for EURO 2020 Client: UEFA (January - March 2019)
Stubbornly determined to pursue the things that matter most, and supporting others to do the same. Free resources, courses and coaching packages designed to help people thrive, overcome obstacles, and feel fulfilled. www.bestubborn.co.uk
Creation and growth of an event services agency, incorporating business development, client procurement and retention, project planning, management and delivery. In addition, web and asset design, content management, staff and resource management.
Responsible for the strategic development of integrated marketing communications programmes for TfL's Roads, Rivers and Buses. Managing a multi-million pound budget to deliver challenging brand equity targets, while developing the 16/17 marketing plan and budget. Managing the planning and delivery of major integrated marketing and communications campaigns to diverse markets. - Road Safety: effecting behaviour change amongst diverse audiences - Fares and Ticketing: strategically combining campaigns to better communicate key messages to the customer - Fit for the Future Stations: localised and station-specific messaging to communicate ticket office closures to users, engendering behaviour change whilst protecting TfL's reputation - Contactless Payment: managing a broadcast campaign to successfully launch contactless payment across TfL's network, delivering more than 1 million transactions in less than a week - London Rail: including London Overground, DLR, Trams, and TfL Rail / Crossrail marketing campaigns.