While the classic Supra has a cult following who were always going to be talking about the re-release of this iconic sports car, we needed to actually make those likely to put down a deposit part with their money.
A stream of targeted content was slowly drip fed potential buyers who buy a car like this for the sheer thrill of the feel it gives them. Making them first to know cars specs and see exclusive first peeks - gave them the ammo to share within their circles.
Pre - launch : Tease film of camouflaged car aligned with its Racing Team equivalent.
Revealling the specs and styling of the car through immersive 360 video.
Try it below (on mobile ideally)...
The feeling starts before you step inside.
It grows as soon as you press the start button.
And fills all the senses as man works intuitively with machine.
Around every bend and every straight - it's all that matters.
The feeling isn’t about numbers on the engine.
It’s not about cup holders or leather seats.
It’s the drive that Supra’s have always delivered.
The drive they always will.
For the Feeling