I'm a strategically minded Creative Director. Big digital platforms. TV & Outdoor comms. Online & social content. That's what I've been concepting, writing and art directing for the last 12 years or so for clients like Chivas Regal, Volkswagen, Strongbow, O2, EA Games, Mercedes-Benz and GSK - picking up awards at Cannes, D&AD, the Webby’s and Creative Circle. Producing work that scares producers, that I have no idea how we'll make but are strategically sound so that they seep into or build from culture is what I find fascinating. To do that, working collaboratively with passionate people of all skill sets is crucial. It keeps things fresh, exciting and keeps us learning.
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Projects credited in
- Chivas Regal UltisUltis is a premium blend of 5 signature single malts. To launch a product that embodies the essence of Chivas' craft, we brought to life the essence of those who helped make it. Partnering with digital artists, Field, we turned DNA taken from five of Chivas' craftsmen into generative art that is, quite literally: themselves.