Chivas Regal Ultis

  • Emma Alexander
  • Courtney Brooks
  • Gary Alake Riley
  • Carole Guiet
  • Jim Stump
Ultis is a premium blend of 5 signature single malts. 
To launch a product that embodies the essence of Chivas' craft, we brought to life the essence of those who helped make it. 
Partnering with digital artists, Field, we turned DNA taken from five of Chivas' craftsmen into generative art that is, quite literally: themselves. 
Generative Art by
Agency: Havas London


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