The World's first Drive Through Immersive Theatrical Experience
Titled ‘The Night That Flows’, this seven scene interactive productions saw 100 lifestyle journalists immersed in the journey of one amazing fictional night as it unfolded across five European cities, to celebrate the launch of the Toyota C-HR. Guests travelled through Berlin, Milan, Paris, Barcelona and London, with each scene drawing inspiration from of the Toyota C-HR’s design pillars, whilst merging cutting edge technology with the theatrical.