Toyota: Your Everyday Drive

  • Tom Newman

Use Google to take the new Prius for a test drive.

D&AD 2013: In Book

Brief: Pitch the new Prius Plug-In: the hybrid with an electric engine.

Idea: Use Google Street View and Maps to show how the Plug-In's electric and hybrid engines work together.

My role: Senior Creative

Working with creatives Ollie and Lorenzo, we came up with the idea, and I pitched it in. After we won, I worked on the production of the website and wrote the copy for the site.

Here's the website