Brief: Pitch the new Prius Plug-In: the hybrid with an electric engine.
Idea: Use Google Street View and Maps to show how the Plug-In's electric and hybrid engines work together.
My role: Senior Creative
Working with creatives Ollie and Lorenzo, we came up with the idea, and I pitched it in. After we won, I worked on the production of the website and wrote the copy for the site.
Here's the website