About me

I am: A video creative director I've managed creative, 3D, animation and post teams to produce ads, documentaries, 2D/3D animations, and content that blended live-action with 3D and VFX. I've hired and mentored creatives and presented and worked directly with senior clients. A director I've shot live-action all over the world and directed 2D and 3D animations. I love making human-centric films such as documentaries. A senior-level creative Throughout my career, I've thought up and successfully pitched ideas for video, integrated and digital adverting. A senior-level writer I've written scripts, VO scripts, treatments and, before that, advertising copy, both long and short. I've worked at HMX Media, iCrossing New York, Toaster, R/GA, AKQA, Agency Republic (Critical Mass), Story Worldwide and archibald, ingall, stretton...(now Havas). Selected brands: Nike, KFC, Lenovo, Google, Rolex, Jo Malone, McLaren, Toyota, O2, Dell and HP.

PostsProjectsExperienceTeam

• Audio Editor wanted for No Small Victories podcast!

Projects

• 2

  KFCSocial media and website copy and tone of voice
• 1

  O2: Fill The IndigO2If you can fill it, you win it.
• Lenovo Yoga ecosystem launchLenovo asked HMX Media to launch its Yoga brand to appeal to an audience of Gen Z creatives. Each model had to have a clear identity and purpose. As Creative Director, my approach was to guide the team to create a strongly-branded video campaign that could work across different social channels and platform ratios. The treatment used a stylised setting to present the Yoga brand and establish a visual palette for each model while our cast and screen story showed their performance. The video tr
• Lenovo Yoga Slim campaign promoThis video was the worldwide launch of the three main Yoga Slim laptops.
• 1

  Toyota: Your Everyday DriveUse Google to take the new Prius for a test drive.
• 1

  ThinkPad StoriesA YouTube series focused on different individuals, groups and businesses that use ThinkPads in innovative or creative ways. I directed and exec-produced the series.

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Work history

Creative DirectorHMX Media
Mar 2013London, United KingdomFull Time
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Senior CopywriteriCrossing
Dec 2012New York, United StatesFreelance
Lead creative on Pep Boys.

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Education

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BA(Hons) Interactive ArtsUniversity of Wales College Newport
Aug 1997Newport, United Kingdom
A fine arts course where the focus was on creating interactive experiences such as installations and online tools. Robotics, sound design, electronics, metal, plastic and wood fabrication, web programming, Flash and Shockwave. An incredible experience.

Awards

Toyota - Your Everyday DriveD&AD
The Toyota Prius Plug-in Hybrid website takes viewers on a personalised journey to discover how electric and petrol hybrid technology can make a real difference to our everyday drive. Using the latest Google Chrome technology, the captivating experience asks visitors to input the start and end address of an everyday journey they make. It then creates a simulation of their route by cleverly stitching Google Streetview and Maps information together, while simultaneously calculating fuel economy, carbon dioxide emissions and range statistics.