O2: Fill The IndigO2

Integrated: digital & direct

Brief: The Dome is now The O2. But how do we get O2 customers excited about this new music venue?

Idea: If you can fill The IndigO2 with your mates, we’ll throw the party of your life.

My role: Creative

I came up with the idea with Geoff Gower and wrote all the copy and the script for the viral.