O2: Fill The IndigO2

  • Tom Newman

If you can fill it, you win it.

Bronze Cannes Cyber Lion 2009
Bronze for Social Networking, Creative Circle

Integrated: digital & direct

Brief: The Dome is now The O2. But how do we get O2 customers excited about this new music venue?

Idea: If you can fill The IndigO2 with your mates, we’ll throw the party of your life.

My role: Creative

I came up with the idea with Geoff Gower and wrote all the copy and the script for the viral.

Project Tags


  • A

    Archibald Ingall Stretton

    • O2 Telefonica logo

      O2 Telefonica

      • Technology